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Legal

Privacy policy

Last updated 23 October 2026

  1. 01Who we are
  2. 02What we collect and why
  3. 03Cookies
  4. 04Who we share it with
  5. 05Transfers outside the EU
  6. 06How long we keep it
  7. 07Young athletes
  8. 08Your rights
  9. 09Security
  10. 10Changes

ChampsLab is a sports education platform for athletes, coaches and parents. This policy explains what personal data we collect on www.champs-lab.com and in the member area at learn.champs-lab.com, why we collect it, who helps us process it and the choices you have.

1. Who we are

ChampsLab, registered in Singapore (UEN 202616474W), 207A Thomson Road, Goldhill Shopping Centre, Singapore 307640, is responsible for your personal data (the “controller” under the EU General Data Protection Regulation, the GDPR, and the organisation under Singapore's Personal Data Protection Act, the PDPA). Our team works from Singapore and Zagreb, Croatia.

Questions about privacy: innovatingthegame@gmail.com.

2. What we collect and why

When you visit the website

Our host keeps standard server logs (IP address, browser, the page requested and the time) to run the site and keep it secure. Images and video previews are delivered by Storyblok's media service, which also sees your IP address when it sends them. Fonts are served from our own server. Basis: our legitimate interest in a working, secure website.

When you send the contact form

We receive your name, email address, the topic you picked, your message and, if you add it, your sport. The form sends this to our team inbox by email so we can answer; the website does not store it. To stop spam, a one-way hash of your IP address and the time are kept for 10 minutes. Basis: our legitimate interest in answering you, or steps you ask for before joining.

Analytics, only if you accept

If you accept analytics in the cookie notice, we use Google Analytics 4 to see which pages and lessons are used: pages viewed, time on the page, how you arrived, device and browser type and approximate location (country or city). Google Analytics 4 does not log or store IP addresses. We use it only in aggregate to improve ChampsLab, never to identify you. Nothing is loaded from Google until you accept, and you can change your choice at any time with . Basis: your consent.

Videos

The intro film and the podcasts play from Wistia when you start them. Wistia then receives your IP address and device information and may set cookies to run the player and measure viewing. Basis: our legitimate interest in showing the videos you choose to play.

Membership and the member area

The member area, checkout and member emails run on Kajabi. When you join or use it we process:

  • Your account: name, email address and password (stored by Kajabi in encrypted form), and a profile photo if you add one.
  • Purchases: the programme you bought, price, date, billing address and tax ID if you give them. Card payments are handled by the payment provider; we never see your full card number.
  • Learning activity: lessons started and completed, progress, favourites and, where enabled, comments.
  • Emails: service emails about your account and purchases, and news from ChampsLab only if you choose to receive it (you can switch this off in your account at any time).

Basis: the contract with you (account, course and purchases), our legal obligations (invoices and tax records) and your consent (news emails).

We do not sell personal data and do not use it for automated decisions that affect you.

3. Cookies

We use only the cookies needed to run the sites, plus Google Analytics if you accept it. On your first visit a notice asks for your choice; the choice counts for both www.champs-lab.com and learn.champs-lab.com.

NameWhereWhat it doesKept forType
cl_consentBoth sitesRemembers whether you accepted or declined analytics.180 daysNecessary
cl_memberBoth sitesSet by the member area when you log in, so the homepage can show “My library” instead of “Log in”. It holds no personal data.30 daysNecessary
champs-introHomepageSession storage, not a cookie: shows the opening animation only once per visit.Until you close the tabNecessary
Kajabi cookiesMember areaKeep you logged in, protect forms and run the checkout.Set by KajabiNecessary
_ga, _ga_V1EFCGTQP5Both sitesGoogle Analytics: tells visits apart so we can count them.Up to 2 yearsAnalytics, only with your consent
Wistia cookiesWhen you play a videoRun the video player and measure viewing.Set by WistiaSet when you start a video

You can also delete or block cookies in your browser settings; the member area needs its own cookies to log you in.

4. Who we share it with

We use trusted providers who process data for us under data processing agreements, and only for the purposes above:

  • Kajabi (United States): member area, checkout, member emails. Kajabi privacy policy
  • Stripe (United States and Ireland): card payments in the checkout. Stripe privacy policy
  • Google: our team email (contact form messages) and Google Analytics if you accept. How Google uses data
  • GoDaddy: hosting of www.champs-lab.com in a European data centre.
  • Storyblok (Austria): the content and images of the homepage.
  • Wistia (United States): the intro film and podcasts. Wistia privacy policy

We may also disclose data where the law requires it, or to protect our rights and the safety of others.

5. Transfers outside the EU

Some providers process data in the United States and other countries outside the European Economic Area, and ChampsLab itself is based in Singapore. Where data leaves the EEA, it is protected by the European Commission's Standard Contractual Clauses or by the provider's certification under the EU-US Data Privacy Framework, and we make sure it keeps a standard of protection comparable to the PDPA.

6. How long we keep it

  • Contact messages: as long as needed to answer you and follow up, and no longer than 2 years.
  • Your account and learning activity: while your account exists. Ask us and we delete it.
  • Purchases and invoices: 5 years, as Singapore's accounting and tax rules require.
  • Analytics: up to 14 months in Google Analytics, then deleted automatically.
  • Server logs: the short periods set by our host for security.

7. Young athletes

ChampsLab is made for young athletes as well as adults. Accounts and purchases should be made by an adult. If you are under 16, please ask a parent or guardian to create the account and to read this policy with you. If we learn that we hold data of a child without a parent's agreement, we delete it.

8. Your rights

Depending on where you live, you have the right to:

  • ask for a copy of your personal data and how we use it;
  • have incorrect data corrected and, in many cases, have your data deleted;
  • restrict or object to how we use it, and receive your data in a portable format;
  • withdraw your consent at any time (for analytics with , for news emails in your account), without affecting what happened before.

Email us at innovatingthegame@gmail.com; we answer within one month. You can also complain to a data protection authority: in the EU, the authority where you live or work (in Croatia, AZOP; the full list is on the EDPB website), and in Singapore the Personal Data Protection Commission.

9. Security

Both sites use encrypted connections (HTTPS). Access to personal data is limited to the people who need it to run ChampsLab, and we choose providers with strong security practices.

10. Changes to this policy

When this policy changes, we update the date at the top of this page. If a change matters for members, we also tell you by email or in the member area.

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